Marie Otto

Marie is Heron Martech's Chief Relationship Officer and the relationship lead for our customers. She stays involved from the first mock-up through ongoing optimization - making sure customers don't just launch, but actually succeed. If Heron's promise is human relationships that actually scale, Marie is the person who holds the company to it.

Marie partners with customers to align the technology with their strategy, and she's determined to exceed expectations. Her background is in customer success and program delivery, including years at SharedVue and the agency that preceded it; she joined Heron in 2020. She brings a practitioner's view of what makes engagement programs work: the platform matters, but the partnership is what determines whether the outcomes show up.

She's also the first call for customers who aren't sure where they fit. Marie's job is to listen before the company pitches - to understand the real problem, and to make sure Heron only moves forward when the fit is genuine.

• Customer success and the customer relationship, end to end
• Onboarding, launch, and ongoing optimization
• Translating customer goals into how the platform gets configured
• Being the human accountable for human outcomes

Marie has spent her career on the customer side of technology - not just deploying platforms, but making sure the people using them actually get the outcomes they were promised. That instinct runs through everything she does at Heron.

Her background spans customer success, program delivery, and the hands-on work of getting technology initiatives off the ground and running well. She brought those skills to SharedVue, where she worked closely with the agency and platform teams to deliver engagement programs for some of the largest technology companies and their channel partners. Before returning to martech, she spent four years as Executive Director of a nonprofit foundation - running the organization end to end and keeping donor and community relationships genuinely personal at scale. She joined Heron in 2020, expanding the team and bringing a customer success perspective to a company that had always been engineering-led.

Marie's contribution to Heron's identity is significant: Heron says it starts by listening and stays close to the customer. Marie is the proof that this is true - she's the operational accountable for that promise, and she takes it seriously.